News & Thoughts > Pets in news > VW Commercial Has Dogs Barking Imperial March

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02/02/2012 22:19:27 PM by K.T.Riffic   Send Message to K.T.Riffic  8158  views, category: Pets in news view all blogs

There are three kinds of people that watch the Superbowl - those who watch for the game, those who watch for the commercials, and those who get dragged to a Superbowl party. It is one of the few, if not the only event that has hard core commercial fans. Marketing students are usually given an assignment about the commercials that air during the game. That means companies who want to have an ad run during the few coveted spots during the game have to make amazing commercials.

That is why it is not a huge surprise when companies like Volkswagen produce commercials like The Bark Side: 2012. VW put together a canine chorus featuring many breeds of dogs who bark together to the Imperial March from Star Wars. This video is more of a teaser than an actual commercial. The real featured commercial will air during the Superbowl on February 5th.

VW is trying, and so far succeeding, to follow in the positive results from the previous year’s commercial. In case you have forgotten, last year’s commercial featured a young boy dressed in full Darth Vader costume moving around the house pretending to use the force to make things happen. At the end of the commercial, the boy’s father uses the remote starter to turn the car on while the boy is pretending to do it out near the car.

As you can see, this year they have stepped up the theatrics. The dogs in this video each bark a note or two while wearing Star Wars costumes and staying in their assigned spots. They are very well trained and behave well on camera. Including the dog that walks across the screen at the end of the commercial in the ATAT costume, there are twelve (12!) dogs that had to be trained to bark, howl, and stay on command.

One can only imagine how many takes it must have taken to get it right. Of course, the dog trainers are the ones who deserve all the credit (besides the dogs). Countless hours must have been spent with each dog to make sure he or she would do what was asked of them.

If this is just a teaser video, imagine what they have in store for us on Sunday. Maybe some other pets will make appearances in some commercials. It is hard to forget those dancing hamsters in the Kia Soul commercial even though they were people in costumes.

See how many animals you can spot in the Superbowl commercials this year.

About the author: Kayleigh has always loved animals and has spent time volunteering at the local dog shelter. The love of her life is her four year old Rottweiler, Lizzie. She enjoys writing for since it combines her love of animals with one of her favor... more >>

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